By Lorraine Kay
Anaheim, CA, January 24, 2013 – Today was the opening day for the National Association of Music Merchants (NAMM) Show 2013. Although it is too early to calculate attendance for this year’s show, in past years the show gathered about 90,000 members of the music product industry from around the world to preview new product debuts from more than 4000 brands from across every category.
But this year’s event not only Marked the start of the world’s premiere gathering for the music instrument and product industry. It was also the debut of the Anaheim Convention Center’s new outdoor venue, The Anaheim Grand Plaza. To make full use of the Grand Plaza, Namm has booked four jam-packed days of live music tributes, events and networking opportunities in the new, outdoor space.
Throughout the day, attendees were treated with a huge party atmosphere. While many were conducting business others showed up in outrageous costumes and just ready to have a good time. There were attendees of every age and background, from small children to very seasoned musicians and engineers. Engineers like Dave Smith were on hand to talk to fans of his creations. The two time Grammy winner was there to present his new Prophet 12 to the public.
Alongside the buyers and sellers were music stars of every genre of music performing over 50 free concerts and opportunities to meet their favorites face to face at meet and greets. A few of those on hand at various stages and exhibitor booths were bassist Victor Wooten, Julia Kosterova, Lita Ford of The Runaways, Pianists Liew Matthews and Corey Allen, Bruce Kulik of Grand Funk Railroad, Denise Rosier, Daniel Ho, Phil Brown, Orianathi, The Farm, and Tower of Power, just to name a few.
Following the morning ribbon cutting ceremony the 1st Marine Division Band from Camp Pendleton performed on the plaza. The 50-piece band then entered the convention center to march through the aisles to play the Star-Spangled Banner and other patriotic songs for the show-attendees.
With what has become one of the most important industry traditions, the “Annual Tribute” took place. It is an event honoring the leaders of the music making industry who have passed away in the last year. This year the tribute took place on the Grand Plaza’s Main Stage at 5:30 pm. There was a commemorative photo and video presentation accompanied by the LA Scots, considered the premiere pipe band in the U.S.
The first day culminated with Tower of Power performing live on the plaza. Tower of Power has been playing together since the late 1960s when they, alongside such legendary bands as Santana, the Grateful Dead and Jefferson Airplane helped to define “The San Francisco Sound” known for their soulful urban vibe and powerful horn section. Tower of Power performed their greatest hits.
There are three more days of NAMM and lots more fun and still not enough time to see everything. If you have not been there, there is still time to get tickets and attend. Tickets are available at the door, but are also available at www.namm.com.